Connect Online Access for Services Marketing: Integrating Customer Focus Across the Firm
| By: | Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler; Martin Mende |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 1260564134 |
| eText ISBN: | 9781260564143 |
| Edition: | 8 |
| Format: | Online Resource |
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